Investor Charter

Vision & Mission

Vision & Mission Statement

Vision

To be India's most trusted investment advisory, recognized for providing professional, well-researched advice based on knowledge, expertise, trust, and transparency.

Mission

Provide tailored financial solutions to help clients achieve their objectives with clarity, transparency, and confidence, guiding them through life’s uncertainties.

Details of Business Transacted by The Investment Adviser With Respect To The Investors

1. Investment Advisory Services

Portfolio Management

Investment Strategies

Research and Analysis

bespoke Finnancial Planning

Retirement Palnning

Insurance Planning

2. Fiduciary Duty

Best Interest of the Investor

Full Disclosure

Suitability and Risk Assessment

3. Fees and Compensation

Fee Disclosure.

No Conflicts of Interest

4. Performance Monitoring and Reporting

Annual Reviews

Adjustments to Strategy

Risk Management

5. Client Communication and Transparency

Ongoing Communication

Regulatory Filings

6. Compliance and Legal Aspects

Regulatory Compliance

Anti-Money Laundering (AML)

Client Privacy

7. Client Risk and Goals Assessment

Initial Consultation

Periodic Review

Details of Services Provided To Investors (No Indicative Timelines)

Onboarding of Clients

Sharing of agreement copy

Completing KYC of clients

Disclosure to Clients

To provide full disclosure about its business, affiliations, compensation in the agreement.

To not access client’s accounts or holdings for offering

To disclose the risk profile to the

To provide investment advice to the client based on the risk-profiling of the clients and suitability of the client.

Details of Grievance Redressal Mechanism and How to Access It

In case of any grievance / complaint, an investor should approach the concerned Investment Adviser and shall ensure that the grievance is resolved within 30 Days

If the investor’s complaint is not redressed satisfactorily, one may lodge a complaint with SEBI on SEBI’s ‘SCORES’ portal which is a centralized web based complaints redressal SEBI takes up the complaints registered via SCORES with the concerned intermediary for timely redressal. SCORES facilitates tracking the status of the complaint.

With regard to physical complaints, investors may send their complaints to: Office of Investor Assistance and Education, Securities and Exchange Board of India, SEBI Bhavan, Plot C4-A, ‘G’ Block, Bandra-Kurla Complex, Bandra (E), Mumbai – 400 051.

Expectations From The Investors (Responsibilities of Investors)

Dos –

Always deal with SEBI registered Investment Advisers.

Ensure that the Investment Adviser has a valid registration certificate.

Check for SEBI registration number. Please refer to the list of all SEBI registered Investment Advisers which is available on SEBI website.

Pay only advisory fees to your Investment Adviser. Make payments of advisory fees through banking channels only and maintain duly signed receipts mentioning the details of your payments.

Always ask for your risk profiling before accepting investment advice. Insist that Investment Adviser provides advisory strictly on the basis of your risk profiling and take into account available investment alternatives.

Ask all relevant questions and clear your doubts with your Investment Adviser before acting on advice.

Assess the risk–return profile of the investment as well as the liquidity and safety aspects before making investments.

Insist on getting the terms and conditions in writing duly signed and stamped. Read these terms and conditions carefully particularly regarding advisory fees, advisory plans, category of recommendations etc. before dealing with any Investment Adviser.

Be vigilant in your transactions.

Approach the appropriate authorities for redressal of your doubts / grievances.

Inform SEBI about Investment Advisers offering assured or guaranteed returns.

Don’ts –

Don’t fall for stock tips offered under the pretext of investment advice.

Do not provide funds for investment to the Investment Adviser.

Don’t fall for the promise of indicative or exorbitant or assured returns by the Investment Advisers. Don’t let greed overcome rational investment decisions.

Don’t fall prey to luring advertisements or market rumors.

Avoid doing transactions only on the basis of phone calls or messages from any Investment adviser or its representatives.

Don’t take decisions just because of repeated messages and calls by Investment Advisers.

Do not fall prey to limited period discount or other incentive, gifts, etc. offered by Investment advisers.

Don’t rush into making investments that do not match your risk appetite & investment goals.

Do not share login credential and password of your trading and Demat accounts with the Investment Adviser.